Graphics Card becoming extremely expensive?

Hello everyone, it's been a while to say the least, hasn't it? Well I am back with another issue that has dawned on me. As a PC gamer, I always do research to see if there are any new articles or information regarding releases to graphics cards. So one day I was looking on the web when I came upon an article about the GTX Titan; the fastest single core GPU on the planet.

As any other person who is interested in this would do, I decided to look further into this card. What surprised me most was not the performance, but rather the price. Of course his GPU is for gaming enthusiasts, but even at that, how can £815 be justifiable for such hardware? Are we now at the point that if we want GPU's do perform better we will have to pay over the odds to obtain them?

For me personally it all comes down to Nvidia themselves. At this stage their only competition (even that might not be around in a couple of years time) is AMD. While AMD does have good price/performance ratio, which is also better than Nvidia's (this is coming from a Nvidia user) they just don't have a single strong GPU that gives really spectacular performance. Therefore, like any business would/will do, they will put up the price to the maximum, as seen with the GTX Titan.

Until AMD can do the same and thereby, drive down the price of such cards, the premium price will stay. Not only this but most PC gamers will buy these cards because of their reputation of being the best on the market, even if it does cost a significant amount. The standard PC gamer will not look into alternatives such as, CrossFire or SLI, which in most cases can not only achieve the same level of performance but can go further beyond, depending on the cards being used.

But unfortunately Nvidia's monopoly on the graphics card department allows them to price their cards at the price they want and they know we will buy them.